Marketing - Lesson 101

I found this mail forward hilarious to the core. So, I decided to post it here!


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A Professor at one of the IIM's ( INDIA ) was explaining marketing concepts to the Students:-

1. You see a gorgeous girl at a party. You go up to her and
say: "I am very rich. Marry me!"
- That's Direct Marketing

2. You're at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you says: "He's very rich. Marry him."
- That's Advertising

3. You see a gorgeous girl at a party. You go up to her and get her
telephone number. The next day, you call and say: "Hi, I'm very rich.. Marry me."
- That's Telemarketing

4. You're at a party and see gorgeous girl. You get up and straighten
your tie, you walk up to her and pour her a drink, you open the
door (of the car)for her, pick up her bag after she drops it,
offer her ride and then say: By the way, I'm rich. Will you marry me?"
- That's Public Relations

5. You're at a party and see gorgeous girl. She walks up to you and
says: You are very rich! Can you marry ! me?"
- That's Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say:
I am very rich. Marry me!" She gives you a nice hard slap on your face.
- That's Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" And she introduces you to her husband.
- That's demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and before you say
anything, another person come and tell her: "I'm rich. Will you marry me?"
and she goes with him.
- That's competition eating into your market share

9. You see a gorgeous girl at a party. You go up to her and before
you say: "I'm rich, Marry me!" your wife arrives.
- That's restriction for entering new markets
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